ShopAR

An augmented reality shopping buddy to improve the shopping experience at Walmart

The Team

The Users

Customers sometimes have negative experiences at Walmart,which reduces their desire to shop at Walmart. Walmartassociates want to provide positive experience to customers,but associates are often too busy and rushed.

The Problem

Brick and mortar stores everywhere are suffering due to thegrowing trend of online shopping. Walmart wants to givecustomers a reason to visit their stores and have pleasantshopping experiences. (2018)

The Solution

An augmented reality system can alleviate stocking challengesfaced by store associates, answer customers’ questions, andfacilitate more meaningful interactions between associates and customers, thus creating a more pleasant shopping experiencefor everyone.

This was a class project sponsored by NCR for their client, Walmart, as a concept that could be implemented 5-10 years in the future.

Research

Contextual Inquiry

Customers have fluctuating emotions based on their experiences as they enter the store, search for items to purchase, check out, and leave the store. At various points in their journey, they interact with Walmart associates.

Caption:

Prototyping

We created a video to prototype what an augmented reality system could look like. We focused on the viewed experience, not the hardware, because the hardware could change 5-10 years in the future.

User Testing

User testing was conducted with 6 people from the millennial age group who had a diverse backgrounds such as college students, working professionals, American, international, women, men, single,married, pet owners, and/or parents.

Customer & Associate Journey

Change Management

Plan for activating key stakeholders for implementation